I read this in a book, I just can’t remember which one at the moment. Will definitely site source when I do remember.
- What will you sell?
- What problem will you solve?
- How much will you charge?
- Who are your customers?
- How will people find out about you?
- How will you make your product or provide your service?
- What will it cost?
- Do you have competitors?
- How will you distinguish yourself?
- Does this business play to your strengths?
- What are the challenges you’ll face?
- When will you start?